I started Powering Brands back in 2007 to bring together interesting digital campaigns, creative solutions and rich media from across the world, especially India. Digital campaigns are key to driving user engagement & interactivity for brands and this blog attempted to profile all kinds of work being done in this area.

Powering Brands has since evolved. Like every good thing should!

This is now a space on the web where I share insights on surviving corporate life from my own two decade long professional journey across start-ups and MNCs. I also continue to talk about campaigns I’ve seen and loved. So read on and let me know what you think! 

All opinions shared on this blog are personal. 

Pritha Bhattacharya
Email me at: poweringbrands@gmail.com