Brand Website: Mia from Tanishq

It’s always interesting to see brands getting out of their comfort zones and trying different approaches to engage their Target Audience. Case in Point – Tanishq, with their online presence for Mia, fine jewellery starting INR5999. I reckon they realize that their audience (working women interested in fine jewelry) is online.

The site showcases the three television commercials and the entire collection, but the most interesting part for me was the Video Catalogue. Users can choose a model, choose the pieces of jewellery they want to check out and get her to pose. We have seen such executions before but it is a first for a jewellery brand in India, as far as I can recall.

The Tanishq Youtube Page brings together behind-the-scenes videos of the Making of the TVCs.

Check out
The MIA brand site: http://mia.tanishq.co.in/
Tanishq on Facebook: http://www.facebook.com/Tanishq