Campaign Update: Mahindra XUV500 Story Contest
The contest page has a Youtubesque look with some trivia questions around the TV commercial and a story contest where participants are required to share life stories they would like to create with the XUV500. There are XUV500 coffee table books up for grabs.
Users can view a few ‘making of the TVad’ videos and a 90sec uncut version of the TV commercial – which is a Tarzan meets Axe Angels story that I haven’t been able to fathom. That's unfortunate, considering the digital creatives are really well done, specially the website.
The Facebook brand page aims at building a community of XUV500 fans and has already managed more than 250k of them.
Related Posts:
Brand Website: MahindraXUV500
Corporate Site: Mahindra Rise