Rich Media This Week
This week it was Dell Inspiron rich media across all home pages. But the one execution that stood out for me was Tourism Canada on Yahoo! IN News. The rendition was brochure-like, which was user initiated from the Logo strip and you could flip across pages in the expanded area. The images were a tad pixelated but guess that's the ad weight challenge every designer struggles with.
Where: Yahoo! India Home Page
What: Takeover (OTP with Skinner)
When: 14.02.2012
Advertiser: Dell Inspiron
![](https://static1.squarespace.com/static/64837d45c0e26540cb6d683f/t/663d5f40e835de1f2915de81/1715298112845/1000w/)
Where: Hindustan Times Home Page
What: Interstitial
When: 15.02.2012
Advertiser: LIC
Where: Indiatimes Home Page
What: Interstitial
When: 15.02.2012
Advertiser: Chevrolet Beat
Where: MSN India Home Page
What: Takeover (OTP with Skinner)
When: 16.02.2012
Advertiser: Dell Inspiron
Where: Sify Home Page
What: Rollout
When: 16.02.2012
Advertiser: HP
Where: Youtube India Home Page
What: Masthead with Lrec
When: 17.02.2012
Advertiser: Dell Inspiron
Where: Indiatimes Home Page
What: Video Innovation
When: 18.02.2012
Advertiser: Perfetti Van Melle, Centerfresh Actisport
Where: Yahoo! India News
What: Takeover
When: 18.02.2012
Advertiser: Tourism Canada
Where: Yahoo! India Home Page
What: Takeover (OTP with Skinner)
When: 14.02.2012
Advertiser: Dell Inspiron
Where: Hindustan Times Home Page
What: Interstitial
When: 15.02.2012
Advertiser: LIC
Where: Indiatimes Home Page
What: Interstitial
When: 15.02.2012
Advertiser: Chevrolet Beat
Where: MSN India Home Page
What: Takeover (OTP with Skinner)
When: 16.02.2012
Advertiser: Dell Inspiron
Where: Sify Home Page
What: Rollout
When: 16.02.2012
Advertiser: HP
Where: Youtube India Home Page
What: Masthead with Lrec
When: 17.02.2012
Advertiser: Dell Inspiron
Where: Indiatimes Home Page
What: Video Innovation
When: 18.02.2012
Advertiser: Perfetti Van Melle, Centerfresh Actisport
Where: Yahoo! India News
What: Takeover
When: 18.02.2012
Advertiser: Tourism Canada