Rich Media This Week

This week was taken over by Asian Paints Royale Play and Lay's who ran rich media across publisher home pages. I loved the Lay's video innovations, they were well executed except that in some frames the publisher page backgrounds clashed with the execution.  Nonetheless, great attempt.

Where: MSN India Home Page
What: Sidekick Takeover
When: 21.03.2012
Advertiser: Asian Paints Royale Play

Where: Yahoo! India Mail Login Page
What: Takeover with Video
When: 21.03.2012
Advertiser: Accenture

 
 
 
 

 
 
 
Where: Youtube India
What: Masthead
When: 21.03.2012
Advertiser: Vodafone

 
 
 
 
 

 
 
 
Where: TheTimesOfIndia.com Home Page
What: Interstitial
When: 22.03.2012
Advertiser: Karnataka Tourism

 
 
 
 
 
 

 
 
 
 
Where: Sify.com
What: Video Innovation
When: 23.03.2012
Advertiser: PepsiCo Lay’s

 
 
 
 
 

 
 
 
Where: Indiatimes.com
What: Video Innovation
When: 23.03.2012
Advertiser: PepsiCo Lay’s

 
 
 
 

 
 
 
 
Where: IBNLive.com
What: Takeover
When: 23.03.2012
Advertiser: Hyundai i10

 
 
 
 
 

 
 
 
 
Where: MSN India Home Page
What: Billboard
When: 24.03.2012
Advertiser: Birla Sun Life