Rich Media This Week

This week the two most well executed takeovers in my opinion were the Canon IXUS skinner on the Yahoo! India Email Login Page (though it was a static skinner, it was striking) and the Nike Takeover on In.com. I liked the Max New York Life Insurance Yahoo! Home page takeover idea but it just had too much going on.  

Where: Yahoo! India Mail Login Page
What: Skinner
When: 30.04.2012
Advertiser: Canon IXUS

Where: MSN India Home Page
What: Takeover
When: 01.05.2012
Advertiser: Adidas

Where: Yahoo! India Home Page
What: Takeover
When: 03.05.2012
Advertiser: Max New York Life

Where: Sify Home Page
What: Takeover
When: 03.05.2012
Advertiser: MakeMyTrip.com

Where: In.com Home Page
What: Takeover
When: 03.05.2012
Advertiser: Nike

Where: TimesOfIndia.com Home Page
What: Sidekick
When: 03.05.2012
Advertiser: Lufthansa

Where: YouTube Home Page
What: Masthead with Video
When: 04.05.2012
Advertiser: Idea