Weekend Rich Media Inspiration: IKEA’s Smallest Store in the World

Heres a mini weekend inspiration like no other. IKEA, the international home products company, has packed an entire mini store with 2800 products within one banner ad. Shoppers can hover over any part of the banner which enlarges the product and on click leads you to the specific product page for more information.

IKEA’s website claims that with shrinking urban space and shoppers looking to furnish smaller studio apartments, they came up with this campaign to show that there is always a solution.

Original and Brilliant.

Check out the banner ad here: smalleststoreintheworld.com/banner/en/index.html

News Courtesy:  Springwise