Rich Media This Week

Moneycontrol.com introduced a home page takeover this week with BMW’s new campaign which was one of my favorites this week. It was a very neat execution where the transition from the pushdown to skinner area was seamless. BMW’s execution on the Youtube Masthead was also very good. They managed to create a rich experience for users by packing a lot of ULTIMAT3 content inside their rich media units across publishers.

Where: Moneycontrol Home Page
What: Takeover
When: 30.07.2012
Advertiser: BMW ULTIMAT3

 

Where: MSN India Home Page
What: 3D Flip Takeover
When: 31.07.2012
Advertiser: LG

Where: TheTimesofIndia.com Home Page
What: OTP
When: 31.07.2012
Advertiser: Renault Duster

Where: Yahoo! India Home Page
What: Sidekick
When: 31.07.2012
Advertiser: Vodafone

Where: Youtube India Home Page
What: Masthead
When: 31.07.2012
Advertiser: BMW ULTIMAT3

Where: In.com Home Page
What: Takeover
When: 01.08.2012
Advertiser: Toyota Etios Liva