Rich Media This Week
Mahindra
Rodeo RZ and MTS took over home pages across Indian web publishers this past
week. The executions that created an impact were Samsung’s innovative video execution on Yahoo! India for Galaxy S3 and MTS’s mouse tracker takeover on MSN
India.
Two new ad units that I discovered this week include the monster expandable North unit on Yahoo! India’s Email page executed for Toyota Etios Liva, this one was user initiated and it surprisingly took over the entire inbox area on the first scroll. The other unit was the discreet Masthead Lite with a video on Youtube, executed for MTS’s MBlaze.
Two new ad units that I discovered this week include the monster expandable North unit on Yahoo! India’s Email page executed for Toyota Etios Liva, this one was user initiated and it surprisingly took over the entire inbox area on the first scroll. The other unit was the discreet Masthead Lite with a video on Youtube, executed for MTS’s MBlaze.
Where: Yahoo! India Home Page
What: Takeover with Video
When: 22.08.2012
Advertiser: MTS MBlaze
What: Takeover with Video
When: 22.08.2012
Advertiser: MTS MBlaze
Where: Yahoo! India Email Page
What: North Expandable
When: 22.08.2012
Advertiser: Toyota Etios Liva
What: North Expandable
When: 22.08.2012
Advertiser: Toyota Etios Liva
What: Takeover with Mouse Tracker
When: 23.08.2012
Advertiser: MTS MBlaze
Where: Yahoo! India Home Page
What: Takeover with Video Innovation
When: 24.08.2012
Advertiser: Samsung Galaxy S3
What: Takeover with Video Innovation
When: 24.08.2012
Advertiser: Samsung Galaxy S3
Where: Indiatimes Home Page
What: Interstitial
When: 24.08.2012
Advertiser: P&G Pantene
What: Interstitial
When: 24.08.2012
Advertiser: P&G Pantene
Where: Youtube Home Page
What: Masthead Lite
When: 25.08.2012
Advertiser: MTS MBlaze