Promo Watch: Club Mahindra Holidays ‘Win a Vacation’ On Youtube
With
all Mahindra & Mahindra brands getting their share of digital spotlight, Club
Mahindra couldn’t be caught holidaying. The vacation provider is promoting its
cool new Youtube 'Win a Vacation' contest app.
The promo aims to engage end users by getting them to share self-created video content. Users need to shoot their excuse to take a break, upload it on Youtube and enter the video into the contest. If the excuse is quirky and fun, they stand a chance to win a free vacation. I could use one right now!
I love the transitions and quality of imagery used throughout the promo. The copy is great and there are some pre-populated videos to give users a sense of what they should upload. Check it out.
On a separate note, do video upload promos work? I am still a sceptic simply because I have rarely seen great content coming through from user uploads on brand contests.
The promo aims to engage end users by getting them to share self-created video content. Users need to shoot their excuse to take a break, upload it on Youtube and enter the video into the contest. If the excuse is quirky and fun, they stand a chance to win a free vacation. I could use one right now!
I love the transitions and quality of imagery used throughout the promo. The copy is great and there are some pre-populated videos to give users a sense of what they should upload. Check it out.
On a separate note, do video upload promos work? I am still a sceptic simply because I have rarely seen great content coming through from user uploads on brand contests.