Rich Media This Week

Advertisers are discovering the value of interactivity in rich media executions. Over the last quarter, there has been a proliferation in the number of game/ fun user interactions in banners executed. This week Star Cricket and Chevrolet SAIL U-VA renditions stood out.

Where: Yahoo! India Home Page
What: Takeover
When: 15.11.2012
Advertiser: Star Cricket

Where: MSN India Home Page
What: Takeover
When: 15.11.2012
Advertiser: Smirnoff

Where: Facebook Logout Page
What: Takeover
When: 15.11.2012
Advertiser: TATA Motors, Nano

Where: TimesOfIndia.com Home Page
What: Sidekick
When: 16.11.2012
Advertiser: Renault Scala

Where: Youtube Home Page
What: Expandable Masthead
When: 18.11.2012
Advertiser: GM Chevrolet SAIL U-VA