Campaign Watch: TATA Safari Storme ‘What’s in your Mirrors?’
TATA Motors is pitching Safari Storme as ‘The Real SUV’ that
takes on every rugged terrain and in line with this communication the latest promo is targeted at adventure enthusiasts and adrenaline junkies. The new
sustenance campaign for Storme is called ‘What’s in your Mirrors?’
The contest, activated through TATA Safari's Facebook Brand Page and the visually dramatic ‘What’s in Your Mirrors?’ promo microsite, asks fans to submit pictures from their past adventures (the rear-view mirror connection). Selected pictures could be featured on the new Safari Storme TVC or be used as TATA Safari’s Facebook Cover Photo. Lucky participants also stand a chance to win Safari Storme Extreme Kits which is a hamper of adventure sport essentials.
The contest, activated through TATA Safari's Facebook Brand Page and the visually dramatic ‘What’s in Your Mirrors?’ promo microsite, asks fans to submit pictures from their past adventures (the rear-view mirror connection). Selected pictures could be featured on the new Safari Storme TVC or be used as TATA Safari’s Facebook Cover Photo. Lucky participants also stand a chance to win Safari Storme Extreme Kits which is a hamper of adventure sport essentials.
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What stands out across the campaign are striking visuals, imagery and fantastic
connected execution across digital platforms. Someone’s doing a brilliant
creative job.
Check out TATA Safari’s Youtube Channel and Twitter Handle
Check out TATA Safari’s Youtube Channel and Twitter Handle