Rich Media This Week: Cadbury Bournville
The
best rich media execution this week came from Cadbury. The brand executed takeovers
for Bournville’s Fine Dark chocolate on MSN Home Page and Yahoo! Email Login Page
on the same day. The ad banners had a slider, which when used, made the page
progressively clearer and the piece of chocolate darker, till the meter reached
44% and the new Bournville communication was revealed.
Nice!
Nice!
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| MSN INDIA HOME PAGE, 11 Jan 2013 |
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| YAHOO! INDIA EMAIL LOGIN PAGE, 11 Jan 2013 |