Weekend Inspiration: Chrysler Ram’s Rich Media on Yahoo! Canada

Ram, a pick-up vehicle brand from Chrysler, executed a 2-way rich media sidekick banner on Yahoo! Canada a week back. Each animation, on user initiation, showcases how Ram's pick-up variants fit into a buyer’s needs. The creative is high on impact and product information. The banner smartly uses the wide ad real estate and employs hot-spotting to highlight features.

Check out the video below and tell me what you think!