Weekend Inspiration: Oral-B’s Power of Dad campaign

Oral-B has introduced a new online-only ‘Gift a Smile’ campaign to celebrate Father’s Day. The initiatives include an ad with a poignant video montage of dads uploaded on Youtube and a hashtag #powerofdad being promoted on Twitter and Facebook.





The campaign aims to promote Oral-B’s new electric Deep Sweep power toothbrush as a Father’s Day gift.

Nice!