Rich Media Watch: Micromax 'Boss' takes over MSN & Yahoo! India home pages
Micromax is co-marketing its Bolt series phones (A67 and A40)
with the upcoming Akshay Kumar movie, Boss. It is a smart move considering both are
addressing the mass-youth target audience.
The brand executed the same creative on MSN and Yahoo! India home pages last week. The rich media was introduced with a simple user initiated chroma video with Akshay Kumar simulating a punch and breaking the screen followed by the phone related communication.
Check out the takeovers below.
The brand executed the same creative on MSN and Yahoo! India home pages last week. The rich media was introduced with a simple user initiated chroma video with Akshay Kumar simulating a punch and breaking the screen followed by the phone related communication.
Check out the takeovers below.