Campaign Watch: Surf Excel #HaarkoHarao
Surf Excel’s latest campaign #HaarkoHarao talks
about how failure can help us grow. It is a simple premise but in a society so enamored
with success, this is definitely a required change in perspective. A growth mindset can help us reorient ourselves to learn from the mistakes we make to eventually
succeed in life.
The brand has enlisted their celebrity endorsers to share stories of how they learnt from their mistakes. These inspiring stories are available on their YouTubeChannel and the Surf Excel Microsite.
It is great to see the brand come up with interesting campaign ideas that are relevant to their (now iconic) "daag achhe hain" thematic. I also loved their TV Commercial.
The brand has enlisted their celebrity endorsers to share stories of how they learnt from their mistakes. These inspiring stories are available on their YouTubeChannel and the Surf Excel Microsite.
It is great to see the brand come up with interesting campaign ideas that are relevant to their (now iconic) "daag achhe hain" thematic. I also loved their TV Commercial.