Campaign Watch: Pantene’s 14 Day Challenge
Pantene’s new #GreatHairDay14 Day Challenge is a social media campaign designed for women to share their feel good stories. The core idea being that a great hair day is not just about healthy hair, it is about feeling better and more confident.
These 14 Day Challenge results are giving us all the feels 🙌 Share yours with us tagging #GreatHairDay & @pantene for a surprise!— Pantene Pro-V (@Pantene) October 22, 2018
The campaign microsite has a nifty Hair Advisor tool where you can provide details on your hair routine, goals and challenges and it analyzes the input and provides a hair routine recommendation that fits your lifestyle and styling needs.
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| Screenshot from Pantene's Hair Advisor |
Pantene has enlisted bloggers and social media influencers for this campaign - which
is a de rigueur for most brands today. Social Media influencer posts are a part of the “wall of fame”
– which includes pictures of women taking the challenge and tagging their pictures
on social media with #greathairday and #pantene14daychallenge.
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| Screenshot from Pantene's Microsite |
I have to say that this is a well put together initiative to drive social media buzz and generate user stories.