On Facebook: Nestle KitKat Break Banta Hai
First the TVC was premiered on the brand page and now there are a couple of a Love Birds downloadables to play around with. There is a widget that (in spite of trying in multiple machines) I just could not run and a screensaver which I liked. It has a calendar with a contextual fun message with a great creative. But then again there is no link back to the brand page from the application page.
Finally, a semblance of action on digital, from KitKat. They are slowly building the momentum on social with presence on Youtube and Twitter as well. Hopefully this will pave the way for bigger campaigns in the future. The Facebook page already has around 375k fans.
Ready for a break? Check out http://www.facebook.com/breakbantahai
On a separate note, if you manage to run the widget, let me know what it's all about.