Rich Media This Week
Here’s a recap of the standout Rich Media This Week from the last week of 2011. My favorites were Youtube’s Live streaming of Sunburn on the Masthead, Sify’s prominent Coca Cola Takeover and MSN’S Interactive Filmstrip which was the first execution in India of the IAB Rising Stars unit.
Where: MSN India Home Page
What: OTP with Skinner
When: 27.12.2011
Advertiser: Olay
Where: The Times Of India Home Page
What: Interstitial/Home Page pre-loader
When: 27.12.2011
Advertiser: Samsung
Where: Youtube Home Page
What: Masthead with Live Streaming Video
When: 27.12.2011
Advertiser: Sunburn
Where: MSN India Home Page
What: Billboard Takeover
When: 28.12.2011
Advertiser: Coca Cola
Where: Sify Home Page
What: Skinner & Pushdown with Video
When: 28.12.2011
Advertiser: Coca Cola
Where: MSN India Home Page
What: Interactive Filmstrip (IAB Rising Stars Unit)
When: 30.12.2011
Advertiser: Samsung